3 Reasons Why Gamification Increases Engagement and Grabs the People’s Attention
In the world of business, most business owners aim to accomplish at least one of the following: get their team motivated, productive, and increase their wellbeing.
Gamification, as anyone would have guessed, is an effective way to tick all the boxes, but it’s a relatively fresh concept that some may not have heard of yet. So what is it and how can it help you improve the workplace climate?
By infusing game-like characteristics into what would otherwise be a dull or boring
activity, it’s possible to achieve a positive effect on people’s willingness to engage in
it. This can either be incorporating some form of leader boards, distributing badges
for achievements, unlocking rewards, etc. Since it helps you relieve stress and takes
the mundane out of the necessary, many businesses have taken notice and begun
Now that the basics are out of the way, let’s examine the 4 reasons why gamification
is so effective:
1. It gives you a sense of achievement and
Without the signs that you’re doing things the way they should be done, it’s sometimes hard to see that you are moving in the right direction. Even though it may sound childish, every once in a while, everyone needs a pat on the back as reassurance that you’re making progress and adding value with your work. Things like rewards, medals, and achievements signify that you’re doing it right and even entice a form of competition with your co-workers.
2. Identifying the top performers becomes a breeze
By implementing the elements of gamification – particularly the leader boards – it’s easy to see who the top performers are. Even in popular entertainment and consumerism as is evident by this kaszinó platform, displaying public leader boards encourages people to compete and either spend more (which is in the best interest of the casino owner) or work better and more diligently (which benefits the employer). At the end of the day, nothing grinds someone’s gears more than seeing their name at the very bottom of the list, thus sparking the desire for improvement.
3. It acts as a new form of credibility system
Let’s imagine a scenario where employees would have their badges and achievements linked with their official company forums and it would show up on their profile. Instead of taking their registration date and the number of posts to determine who the most credible contributors are, the gamification system would act as a valid measure of credibility. In other words, their achievements and badges are granted when they contribute something of value, which is one of the best things to use as a basis in the credibility system. The best performers, for instance, could have more of a say on important company matters, get better positions in the company itself, etc.
Gamification is gaining traction both in the corporate world as well as in popular
entertainment. As it turns out, playing games (or rather having the feeling of doing
so) can be great for upping one’s productivity, engagement, and fostering a positive